The Bangkok Motorexpo started for the general public today and will be opened till the 13th.
Booth H05 shows the 3 models that Royal Enfield will start to import in Thailand early next year: the Bullet, the Classic and the Continental GT.
Prices range from 199.9000 baht for the Bullet, 209.900 baht for the Classic, 219.900 baht for the Classic Chrome to 239.900 baht for the Continental GT.
First customer deliveries expected mid February 2016, the first shipment will have my Classic Chrome/Red in it too!!
Have fune, Marcel
Royal Enfield, the fastest growing motorc cycle brand in the world, today announced its entry and future plans for the Thai market at the Thaiiland International Motor Expo 2015, as a part of it ts growth strategy and focused international thru ust of leading and expanding the global mid-sized mo otorcycle segment (250-750cc). Royal Enfield is the oldest motorcycle brand in continuous production, with roots dating back to 1901 in Redditch, En ngland. The iconic motorcycle brand with British ori igin is a part of Eicher Motors Ltd, a leading player in the Indian automotive space.
Speaking about the brand, Mr. Ar run Gopal, International Business Head-Royal En nfield, said, “With leisure motorcycling getting extrem me all over the world, riders are now looking for mmachines that are easy to own and maintain. We at Rooyal Enfield believe that we can create a wonderful l space that’s more approachable and unintimidating with modern classic motorcycles that have timelless appeal. Royal Enfield designs classic styled moto orcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” e experience. Our motorcycles are built to be timeles ss, uncomplicated, engaging, and accessible bikes for the city, as well as great touring or adventure rid des, for novices, as well as experienced riders. Blendin ng traditional craftsmanship with modern technolo ogy, as a means to achieve the perfect balance betw ween the man, machine and the terrain Royal En nfield motorcycles creates a unique experience for riders.”
Royal Enfielddisplayed its entire raange of evocative motorcycles at the Thailand In ternational Motor Expo,which includes the iconic Bull let 500cc, the retro-street models -Classic 500cc an nd Classic Chrome, and the Continental GT (535c cc) cafe racer. Along-with the motorcycles, the brand also introduceditslatest gear and access sories collection for the Thailand market.
Commenting on the brand launch and its expectations from Thailand, Arunsaid, “WWe have pioneered and grown the mid-size motorcycle e category in India. With over 50% year-on-year growwth in the last five years, our ambition today is to lead d and grow the underserved middle weight segmen nt globally and this growth will largely come from mar rkets like India such as Latin America and South Eas st Asia, given their size and comparable commuting trends. Thailand with its already established leissure motorcycling culture and presence of several rid ding communities and enthusiasts,blends perfectly with Royal Enfield motorcycles that has exploration an nd adventure at its core.”
Arun added saying, “Thailand is among the largest two wheeler markets in the world and a very important one for Royal Enfield. Wiith highly evolved consumers; Thailand is the most eevolved country in South East Asia for leisure motorcycling. With a large commuter base, this market has enormous potential to upgrade to the next level of motorcycles, if there are enough attractive product choices. With our modern classic bikes, Royal Enfield is well poised to fill this gap and catalyze the shift to mid¬size motorcycles in Thailand.”
Mr. Nattavude Charoensukhawatana, Executive Director of General Auto Supply Co., Ltd., the first authorized dealer in Thailand for Royal Enfield motorcycles and related products, stated, "Royal Enfield has an exciting opportunity in Thailand considering the increasing popularity of classic motorcycles among bikers in Thailand. This is a great opportunity for the existing 1,600,000 two-wheeler commuters to upgrade to the mid-sized range of motorcycles offered by Royal Enfield. We are confident that Royal Enfield will gain popularity among the biking community in Thailand with its evocative and accessible range of motorcycles, gear, spares and services."
Royal Enfield will commence its retail operations at Thonglor in Bangkok, Thailand in the coming months, from its first exclusive dealership in Bangkok being set up in partnership with General Auto Supply (GA). In addition to the store, GA will also build service and aftermarket capability for Royal Enfield in the region.
In the past few months Royal Enfield has steadily expandedits global footprint in key nodal cities like London, Madrid, Paris, Dubai, Bogota and Medellin.In 2014, Royal Enfield grew by 70% after having sold more than 300,000 motorcycles globally. Parent company, Eicher Motors Ltd., recorded its highest ever total revenue of $1.4 billion USD, with large contributions from the Royal Enfield business unit. In Calendar Year 2015 the company aims to produce 450,000 motorcycles to support its global growth strategy and also announced its plan to produce upto900,000 motorcycles by end of 2018, from two of its existing manufacturing facilities and a third upcoming facility, in Tamil Nadu, India. Witha view to become the leader in the global mid-sized motorcycle industry, Royal Enfield is also building two newtechnology centers -one in India and one in UK, to enhance capability and execute long term product strategy.