Honda Motor (China) Investment Co., Ltd., a wholly-owned Honda subsidiary in China, today held a press conference at the 12th China International Motorcycle Trade Exhibition which is being held in Chongqing (from October 17 through 20, 2013).
At the press conference, Seiji Kuraishi, Chief Operating Officer for Honda's regional operations in China, made the following announcement:
"The motorcycle market in China, which is the largest in the world, has been increasingly diversifying in recent years, and the number of customers who enjoy motorcycles for recreation also is increasing. Against this backdrop, Honda will begin full-fledged business in the area of large-sized motorcycles which provide the joy of riding.
To be more precise, in 2014, Honda will open stores which will specialize in large-sized motorcycles in Shanghai and Beijing. During this exhibition, Honda is exhibiting the Honda CBR500R, which will be the first model to be sold at the specialized stores.
Moreover, Honda is exhibiting the world premiere of the Honda CBR300R, a global motorcycle model for which Honda is planning to begin production in Thailand in the future. The market introduction of this model in China will be discussed in the future.
For the motorcycle market in China, Honda will continue proposing products that offer the highest level of environmental performance, convenience, the joy of mobility and fun of riding."