Valentino Rossi is a true mercurial talent, sponsor magnet, ageless enthusiasm and a million more characteristics have turned the son of a mid-ranking Grand Prix racer into the Greatest of All Time.
Valentino Rossi approaches his racing in true maverick style, upsetting rivals, undermining competitors and delighting fans in equal measure. But when the visor goes down ice develops in his veins and his racecraft comes into force. For every championship he's won he's destroyed the career of an opponent – not maliciously, but through the will of both him and his army of fans. Almost bigger than the sport he dominates, politically at least, he now backs up his nine world titles with a burgeoning business back in his home town of Tavullia, Italy and a stake in the future of the sport through his involvement in junior teams.