Mahindra, an Indian based multinational automotive manufacturing corporation, has revealed it's plan to acquire and invest in Peugeot Motorcycles. The total investment will be around 28 million Euro, making Mahindra 51% owner of Peugeot motorcycles.
The French manufacturer has been making losses but has a good range of European-style scooters that Mahindra will leverage both by taking it to new markets as well as by adding technology and learning to their Indian range.
For most people outside India will probably never have heard from Mahindra, but the company is active in aerospace, truck and bus, cars, boats, military, power and solar, and farm equipment production. Also Mahindra is active in education, consulting, hotels and resorts, logistics and retail. They work together with companies like Renault, and are worldwide best know for the production of the Willys Jeeps. Peugot Motorcycles sold 79,000 scooters in 2013. It has nearly 3,000 dealerships in Europe and a sales presence in more than 60 countries. It began operations in 1898 and has manufacturing plants in France and China.Tag: MahindraPeugeotScootersMotorcyclesAcquireInvestmentManufacturerBusiness