Mega-money deal sees Dainese brand sold. Aside from the massive sums of money involved in this deal, 130 million Euro as it was announced, the news seems to have caught the motorcycle world of guard. Dianese, the huge Italian company that's so closely associated with people such as Valentino Rossi, has sold its assets to the snappily named Investcorp group.
As with most things like this the details sound dull. Investcorp describes itself as a; 'Leading global provider and manager of alternative investment products.'
The deal was announced last month. Dainese's big boss, Lino Dainese agreed terms for the company at the 130 million Euro value and Lino will retain a minority stake in the business alongside Investcorp. The deal is also believed to include the AGV helmet brand. It's an interesting move for Dainese brand, given that over the past few years Dainese has actively expended the range of sports it covers with its protevtive gear to include winter sports, cycling and horse riding.
There's also been a push by the company through its Dainese Technology Center, which is an R&D technical center developing protective technology, most recently coming up with the firms Dainese D-Air airbag system.
Lino Dainese said: 'It was hugely important to us to find the right partner in this period of strong development for the company. I believe that Investcorp's proven track record, global presence and network will support the company's continued international expansion and product innovation. I also believe that their support will enable me to refocus on my passion, driving forward technological advances in our product line and, in particular, the D-Air system.'
Hazem Ben-Gacem, head of Investcorp's European corporate investment team added: 'Dainese is exactly the type of company we look to invest in, a successful business looking for a partner for the next phase of growth. We look forward to work with Dainese and to strive to increase its penetration into new markets.'