Euro 4 exhaust emission regulations have been increasingly complex engine management teasing the best performance from ever 'greener' engines. So far it's been a success, with the big European and Japanese brands finding clever ways to get greater power and economy; it's been a benefit to the vast majority of us, the motorcycle-buying public. And this tighter regulation could also have a positive effect on the Chinese motorcycle market.
We spoke with some motorcycle industry market experts. They say: “The Chinese manufacturers that want to continue to export to Europe will need to create Euro 4 compliant motorcycles. They'll probably use the same tried-and-tested Electronic Fuel Injection systems already in existence from companies like Bosch (German) and Delphi (USA), who have been doing this for a number of years. There are currently no native Chinese manufacturers of EFI systems as far as we know, but they will eventually do it themselves.”
Several Chinese manufacturers have been building a strong brand and dealer network, offering Chinese-made motorcycles from a Thai base with variety of tweaks carried out in local assembly factories. All these Chinese suppliers are working hard to improve quality and customer service, but most established Chinese motorcycle brands in Thailand also have plans to start making more and more parts locally in Thailand, so that the motorcycles can be more easily sold around the world as being made in Thailand. Several Chinese companies have already invested heavily in Thailand and opened large manufacturing facilities. They have solid inventory of accessories and parts ready to ship within hours after being ordered.
Several Chinese motorcycle manufacturing companies are in so good financial shape that they can easily buy, or invest in European, American or Japanese motorcycle brands that have some problems.