The BMW Group can add another chapter to its successful history in the red dot awards, with BMW Group Design taking home four of the internationally renowned distinctions in the red dot award: product design 2013 competition.
The BMW R 1200 GS motorcycle was granted the red dot design award in the “Automotive and Transportation” category in acknowledgement of their excellent design quality. The award will be presented at the red dot gala, taking place in the Aalto Theatre in Essen, Germany on 1 July 2013. The guest list is expected to include more than 1,200 international figures from the worlds of industry, politics and media. The new BMW R 1200 GS makes a persuasive case for itself with its well-resolved combination of unmistakable design language and athletic off-road stature. Its familiar GS design platform helps make the new version of the world’s most popular touring enduro a case study in how to take the styling of an iconic motorcycle to another new level of perfection.
The BMW Group has enjoyed plentiful success in the red dot award over recent years. In 2012 BMW collected 11 accolades, including two special “best of the best” prizes for the BMW AirFlow2 helmet and Husqvarna Nuda 900 R motorcycle. In 2011 the BMW 6 Series Convertible and BMW X3 received awards, with the BMW 5 Series Touring capturing the “best of the best” title.