Monday, July 28 2014 @ 06:32 AM ICT
Contributed by: news
The motorcycle industry established itself in the Kingdom of Thailand back in 1964. It was a small consumer market with potential and a promising production base. Fast forward to 2014 and there are four main players in the market, which include Honda, Yamaha, Kawasaki, and Suzuki. Even though there are not many companies in Thailand that manufacture and sell motorcycles, the competition amongst them is fierce. Indeed, the Thai motorcycle industry is in its maturity stage, thereby obligating Thailand's key players to use strong strategies to possess market share. Nowadays, the dominant force in this industry is Honda.